Know which half of your marketing is actually working.
How do your prospects learn about your products the very first time? What is the event that nurtures your best customers to the final step in becoming a customer?
That’s called attribution: the cause of conversion. It’s how we know what piece of our marketing tactics caused our prospect to become customers.
All of our touchpoints are critical, but some stand out in generating more interest or a higher conversion rate. Now you’ll know which events are having the most positive impact on your prospects.