See what your users are actually doing before they buy.
Any purchase requires at least some information.
The simpler the product, generally, the less detailed information required. How complex is your solution? What information does each prospect require on their way towards becoming a customer?
Use this tool to see where your customers go on your website to get the information they need at the time they need it, so you can optimize your user experience to cause more prospects to convert to customers by giving them the right information at the right time.