I find it very fascinating that there is such an increase in E-commerce spending regardless of the economy – it shows that we as humans are built to adapt and we do so very quickly and naturally. comScore, a leader in measuring the online world reported that the first 20 days of November 2011 was 14% up from 2010 – Amazing!
As always, free shipping is the most important incentive, comScore shows 76% of online consumers made it clear that free shipping is very important, so much so that 47% of them stated that they will abandon if free shipping is not included once they got to checkout.
Read more of the press release here.
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