In this blog, we will guide you on what first-party data is and why marketers should use it. Also, we will guide you on why marketers should pay more attention to this technique. … Read More
Daily Archives: February 12, 2021
How Marketers Can Break Out of Hollow Tech Stacks
The following article describes the pain marketers go through in managing technological stacks. Tech stacks often provide inefficient, jumbled up solutions without a centralized point of view. The solution to this problem lies in Customer Data Platforms, which the article describes in detail. It effectively handles the data processing and visualization in order to understand and interact with the customers better. … Read More