By Amit Kursija Aug 24, 2015 0

Abandoned Cart Triggers: An Easy Way to Boost Your Ecommerce Sales

Ever gone shopping, and then decided not to buy at the last minute?

You’re not alone: abandoned carts are among the biggest sales leak for ecommerce sites. According to web research company Baymard Institute, the average online shopping cart abandonment rate is 68.53%!

That means that nearly 7 out of 10 people who invest their time in visiting your site, browsing your products, and choosing just the right item to purchase, end up changing their minds at the last minute.

If you’re not re-engaging with customers who’ve abandoned their shopping carts, you’re missing out on a lot of sales.

FoxMetrics makes it easy to re-engage with those missed customers on automatic, boosting your bottom line. Here’s how.

About FoxMetric’s Abandon Cart Tool

FoxMetric’s Abandon Cart tool allows you to take a peek at the items in shopping carts that your customers added, but didn’t purchase.

You can also set up a trigger that will automatically send targeted emails to those customers at a time of your choosing. The emails can be tailored based on your pre-defined customer segments, or even based on other triggers.

With the Abandon Cart trigger, it’s easy to re-engage with customers that have abandoned their browsers. Just set and and forget it, and wait for your revenue results.

How to Set Up Your Abandon Cart Trigger

In order to take advantage of the Abandon Cart tool, we’ll need to set up a new trigger. From your FoxMetrics account dashboard, head over to the Triggers menu to get started.

Under Trigger Groups, click the green “Add” button to create a new trigger.

At the top of the page, you can name your trigger and add a description:

foxmetrics-new-trigger

Below that, you’ll need to choose “Abandon Cart Item” as your trigger rule:

foxmetrics-abandon-cart

You can even choose a specific product to target, if you’d like to tailor your emails even further:

foxmetrics-abandon-cart-attribute

Next, choose an action to take. This will depend on how you want to send your emails. You can integrate with:

  • MailChimp
  • ExactTarget
  • Mandrill by MailChimp
  • Postmark
  • PulsePoint
  • …or even plain SMTP

foxmetrics-choose-action

Finally, choose your timing, and hit the green “Submit” button at the bottom:

foxmetrics-timing

Tips for Reengaging Customers

What sort of email should you send your customers to re-engage them?

In general, try to keep it short and friendly, and use a strong call to action.

You might also consider including:

  • A request for feedback: This could help you pinpoint any issues with your checkout process that are causing abandonments.
  • Pictures of their chosen products: Images are much more attention-grabbing and engaging than plain text.
  • Testimonials or reviews from other customers: This can help provide social proof and give buyers more confidence in their choices.
  • Your return policy, or a guarantee: To overcome common buyer objections and build trust with your customers.

You could also try sending multiple emails: one within 24 hours of abandonment, another in a couple of days, and another a week later.

Here’s a sample for you to customize for yourself:

Hi there [NAME],

Did you forget something?

We noticed you added these items to your cart, but didn’t complete your purchase. Click here to  save your items and continue the checkout process.

If you have any trouble checking out, please let us know – we’re always trying to improve our store. You can send an email to info@example.com, or get in touch on Facebook or Twitter.

Thanks for shopping with us,

[Your Store Name]

Are You Missing Out on All Those Abandoned Carts?

FoxMetrics makes it easy to recapture all those lost sales.

If you’re interested in giving FoxMetrics a try, get in touch. We’d love to help you boost your bottom line with all our triggers and tools.

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