By Amit Kursija Dec 07, 2011 1

Boosting Your Web Traffic

There are only few things that make an SEO specialist smile wider while watching a single page succeed for a high-impact, high-relevance keyword in a search engine.

Seeing your website appear in the top lines for one of those top-notch keywords and witnessing the growing amount of visits, freeloader conversions, and income truly raise one’s self-esteem and confidence in natural search engine optimization. In the end, SEO is one of the few sources that provide a small business a chance to play on a high level, while not spending lots cash, along with major corporations. While this high level SEO play is quickly wearing out, most specialists have come to consent that the chance to carve out a nice piece of the pie in natural search engine results still can be achieved – if the approach is right.

What’s That Right Approach?

This is not the easiest question to answer; there could be several answers, which may be perceived as correct. Unluckily, the majority of SEO consultants and agencies always have the same traditional top-down approach, which is focusing on page optimization and link-building related to the home page, followed by category pages, detailed product pages, and detailed content pages. Don’t get it wrong, this approach is OK. It has been tested with time and has proved its viability.

Nevertheless, it’s just not enough in nowadays’ competitive SEO environment. Additional measures are a must, especially when speaking of striking while the iron is hot and determining those threshold keywords which may result in instant investment returns.

Threshold keywords are search phrases, for which your website is getting some traffic, but isn’t getting high enough rankings to profit from a considerable traffic boost.

Speaking in amateur terms, if you are getting some traffic from some keywords, but not as much as you might be or should be, these are the threshold keywords. Considering the significant traffic and probable conversions you may get by climbing up to the upper part of the search results page, it is in your best interest to always keep an eye on all of your threshold keywords.

Of course, there are threshold keywords that are more valuable than others, and this is exactly when you should turn to web analytics. For rookies, it is perhaps a nice idea to look through search volume data for keywords that are ranking in the range of 4-16. This way you will be able to adjust your search engine optimization efforts and concentrate on the top-notch keywords in the first row. However, it is not enough to use ranking report data only, generally because it doesn’t provide data about keywords you rank for but are unaware of, and these are different for everyone.

Learn to Read Web Analytics Data

Surveying data on your search related keywords may assist you swiftly decode, which keywords would be the threshold ones. It is just a matter of defining terms that concertedly send in a visit trickle. In other words, you get one or more visits a day uphold over a protracted term. So, focus on defining the referring keywords, which are new and generate low traffic.

Keep It Short

It is significant to concentrate on two and three word terms or phrases instead of complicated collocations, since most of them won’t generate major traffic influxes, if they get into the top lines.

Once you define the keywords that provide those nice visit influxes and crosscheck their rankings to verify that your keywords are in that range of 4-16, you may execute internal linking elements that my assist you to push your page to the upper search engine lines. You might want to add several anchor text-containing backlinks for a final impact. In some cases, a single backlink or a small adjustment to the title tag of your page will do the maneuver.

Remember to repeat this process over and over. Over a certain period, you will notice a considerable increase in your natural search referrals and conversions.

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