Site icon FoxMetrics

Start Tracking These Factors Instead of Vanity Metrics

Everywhere you go, people are talking about numbers. One million downloads. Ten thousand page visits a day. All these numbers sound impressive, especially when you’re launching a new business. Seeing these numbers tick up is exciting, we won’t lie. But numbers like page visits and signups are also fake.

What do we mean by fake? Metrics like signups and downloads can be easily faked, hence why these metrics are often referred to as vanity metrics. Think of how many people buy Twitter followers just to make their followed-by metric look better.

This isn’t to say vanity metrics are useless. Quite the opposite–metrics like page views and visitors can tell you a lot, especially when you’re just starting out. Numbers like these can show whether your idea is gaining traction, or whether you’re getting any attention at all. But as your business grows, different metrics begin to matter more.

What kind of vanity metrics are we talking about, anyway?

While all of these metrics have their uses, these vanity metrics aren’t the best ones to use if you’re concentrating on growing your business’s revenue and sales. So what should you report instead?

What do all these metrics have in common? These metrics show how your business is performing in terms of revenue, sales, and active users. In other words, these are the numbers that matter. And FoxMetrics is here to help you track the numbers that matter every step of the way.

Want to start tracking the metrics that matter? Get started with FoxMetrics for the most customizable suite of analytics, targeting, and segmentation tools on the market.

If you’re thinking of personalizing the experience of your visitors, try FoxMetrics for free and Subscribe to our Newsletter get recent updates and news.

Exit mobile version