Website metrics you should be tracking (but you’re not): Part I

We all know that Web analytics are the best way to track the overall health of your site and marketing campaigns. If you’re an analyst or stakeholder, you’re all too familiar with monthly spreadsheet reports and charts showing month-over month online sales, page views, and search engine page rankings.

But in today’s hyper-competitive marketplace, tracking the month-over-month metrics are often less important than being able to react in real-time to events happening on your site. If even a small percentage of your users are abandoning the funnel, it will eventually mean big revenue losses. All over an issue that likely could have been identified using real-time analytics.

This Web analytics series is dedicated to the “low hanging fruit” metrics — identifying the seemingly small (but easily fixed) user issues that can, over time, mean big differences in your numbers. FoxMetrics gives you a much clearer picture of any issues users are encountering, because we give you all of your data (instead of just a small sample).

Without further ado, here’s the first in our series of what website metrics to track.

#1: You should be looking at site speed.

Users have little patience for a slow-loading page. Since these issues can usually be resolved easily, it’s important to constantly monitor your homepage and other key pages to make sure they’re loading at an acceptable speed (no more than a few seconds).

Some more tactical tips:

Today’s retail sites are larger and more complex than ever, and the average load speed for many is actually increasing. Don’t let your site be among these! Keeping a close eye on site speed in your analytics dashboard will help make sure you’re not losing visitors due to something that’s easily fixed.

If you’re thinking of personalizing the experience of your visitors, try FoxMetrics for free and Subscribe to our Newsletter get recent updates and news.

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