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Average Order Value (AOV)

In eCommerce, Average Order Value (AOV) measures the amount that is spent every time a customer places an order on a website or app. AOV can help you understand whether customers tend to order more expensive or less expensive products, the amount of products they typically order, and how much each transaction costs in relation to the transaction itself.

Average order value or AOV is calculated by dividing sales revenue by number of orders. This is an essential KPI for ecommerce websites that’s used to measure merchandising results, cross-sell and upsell performance and acquisition channel values.

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