Behavioral Segmentation

Behavioral segmentation refers to the practice of identifying and grouping online visitors based primarily on their online browsing and decision making patterns. This includes factors such as context and circumstance, as well as current objectives. Behavioral segmentation is dynamic, ad-hoc, and adaptive as it depends on constantly changing variables such as the visitor’s current needs, moods, time constraints, and other discernible considerations.


Latest from foxmetrics

Ready to get started?

Get started in minutes.

Get Started