return

Click-through Rate (CTR)

Internet marketers determine how successful an ad campaign is by measuring how many visitors click on a link. By tracking click-through rates (or CTRs), advertisers can accurately determine the response their web banners or email ads are receiving. Since most campaigns drive readers to complete a specific action, this first step – accessing more information by visiting a specific website – is easy to gain and highly valuable.

A

Latest from foxmetrics

Ready to get started?

Get started in minutes.

Get Started