Cost Per Mille Advertising (CPM)

For Internet marketing, CPM becomes a “cost per thousand advertising impressions” tool. In this case, 1,000 actual impressions must be made. This is determined by dividing the cost of the ad by the number of actual impressions in thousands. By standardizing the method of comparison and sample size, Internet marketers can easily compare different campaigns across different media and make statistically sound decisions going forward.


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