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CRM Automation

CRM automation describes a set of processes executed by software to automatically respond to customer activities and improve the overall customer relationship with brands. When implemented fully, CRM automation kicks in from the very first interaction a potential customer has with a brand and continues throughout the customer lifecycle. The automated system captures relevant data about every customer and their activities and automatically generates personalized and relevant customer communications. The content of these communications varies according to the nature of the customer, the type of interaction and the stage in the customer journey that the interaction occurred.

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