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Data Management Platform

A data management platform is employed to analyze and activate first and third party data for smarter on-site and off-site experiences and campaign planning. Using web browser cookies carrying information like user interests, demographics, and behaviors from various channels including display advertising, sponsored search ads, video engagement, email engagement, on-site behavior, and social media interactions, a DMP can create more holistic audience segments for improved targeting. The primary use cases are to drive efficiency for marketers and to produce higher yielding results.

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