An email (marketing) campaign is a campaign comprised of several cadences of email messages meant to build familiarity and trust around a product or service. Generally, any email sent to a subscriber list of customers or prospects can be considered email marketing.
Email marketing is a form of direct digital marketing using electronic mail as the marketing communication delivery method. Email marketing is used in a number of different ways by organizations and marketers as a channel to build and retain customer loyalty, acquire or convert customers, display advertisements, promote offers and more. There are multiple forms of email, including recurring, transactional, triggered and more.