Experience Optimization

Experience Optimization (EXO) is the ongoing process of understanding your customers and providing the best possible experience for them across all touchpoints. EXO allows businesses to improve the experiences of their customers through controlled experimentation and dynamic experience delivery. Using Experience Optimization, businesses are able to vet and quantify the impact of their ideas with real-time customer data in ways that were not possible before. The goal of Experience Optimization is to discover the best experience for every customer.


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