return

Impression

In online advertising, an impression is an instance of an ad being seen. For example, if you use Google AdWords to purchase the keyword “organic chocolate” and user searches prompt your ad to appear 143 times, you would say your ad has had 143 impressions. Impressions are usually tracked alongside click-through rates (CTRs), but your ad does not need to be clicked to be recorded as an impression.

A

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