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Key Performance Indicator (KPI)

A Key Performance Indicator  (KPI) is a measurable value that demonstrates how effectively a company is achieving key business goals.

Some sample KPI’s commonly used in B2C marketing are:

  • Customer acquisition
  • Customer lifetime value
  • Unsubscribe Rate
  • Open Rate
  • Click Through Rate
  • Conversion Rate
  • Average Order Value
  • Buy Rate
  • Average Time Before Purchase
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