Macro Segmentation

Macro segmentation refers to the practice of dividing online traffic into a few sub-groups of visitors who differ from each other in one or two basic attributes such as location, gender, or an identified browsing pattern. Macro-segmentation is an effective way of delivering relevant experiences to customers, operating under the philosophy that customers are not a monolithic population of users.


Latest from foxmetrics

Ready to get started?

Get started in minutes.

Get Started