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Multi-Channel Marketing

Multi-channel marketing refers to the use of multiple communication channels for interacting with potential and existing customers. Multi-channel marketing can refer to a blend of both online and offline channels, like the company’s or brand’s website, brick-and-mortar stores, social media, events/conferences, emails, push notifications, promotional flyers, billboards and more. In multi-channel marketing, companies and brands implement their marketing strategy across the various channels in a coherent, unified way, adapting the same message to each specific medium. By using multiple channels, marketers maximize the relevance and value of their customer interactions.

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