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Omnichannel Retailing

Omnichannel retailing is the practice by which a variety of channels are integrated and leveraged to influence a customer’s purchase decision.

Because the customer journey is no longer a linear experience and now includes multiple touchpoints, omni-channel retailing aims to provide a seamless shopping experience regardless of where the customer is (online or in-store), what device they are using (mobile or desktop), and what channel they are accessing content from (email, site, mobile app).

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