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One-To-One Marketing

Often expressed as 1:1, one-to-one marketing implies a more personal approach to customer relationship building by narrowing broad communications down to individualized experiences.

Once a lofty idea that felt out of reach, this is marketing’s ‘new normal’ as technology has ushered in the ability to tailor experiences for customers based on a variety of information now ripe for data activation. Now, along with basic details about a consumer’s demographics and even geolocation, complex profiles built off of things like affinities, interests, and past behaviors can be used to isolate and customize experiences in as much detail as desired.

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