Pogo Sticking

Used to explain a user clicking on a search query and quickly navigating back to the results, the act of pogo sticking signals to search engines the page visited did not provide the information sought after on behalf of the user.

Pogo sticking is commonly confused with bounce rate, in which a user lands on a page and then exits the site without viewing additional pages. While bounce rate calculates sessions that started and ended with a certain page, pogo sticking happens within the first five seconds of viewing a page.


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