return

Predictive Targeting

Personalization is all about delivering the right experience to the right user at the right time.

Sounds great in theory, but in practice, takes quite a lot of effort to determine the most suitable experience for each traffic segment, i.e. mapping out and configuring the ideal “experience targeting” setup.

Today’s methodologies for achieving true personalization and figuring out the best “experience targeting” requires marketers to intelligently segment their digital traffic (in itself an analysis-heavy task), launch numerous A/B/n tests, wait patiently for the test result to achieve statistical significance, break down the results, and analyze each test variation’s performance against each traffic segment. Then, once the data is fully analyzed, marketers must manually set up a personalized experience for each segment.

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