Promotional Email Blast
A promotional email blast, also referred to as a commercial email, is sent to users to drive awareness and encourage the recipient to take some type of action. Promotional emails are manually configured as one-to-many emails and mass delivered to email lists of people who will receive the same or very similar content. This contrasts with a triggered email, which is an email sent automatically based on pre-defined events or conditions met by an an individual through certain behaviors, actions, or other signals.
Businesses use promotional emails to drive recipients towards conversion – which can be a purchase, registration, download, or some other action.