Real Impression

We count impressions of website content units only when at least 50 percent of a unit is actually visible on the user’s screen for at least a second. We call it “real impressions.” This ensures you know how users really engage with certain parts of your site.

Unique to Dynamic Yield, a “real impression” (also known as: “viewable impression”) is an instance where an ad is fully loaded before being counted as an actual impression. In other instances, impressions can be recorded when a server has partially displayed an ad, regardless of how long it was available for a website visitor to actually see the ad.


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