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Real-Time Interaction Management

Real-time interaction management (RTIM) is an umbrella term coined by Forrester to describe the phenomenon of delivering contextually relevant marketing to users across devices.

As customers come to expect highly personalized digital experiences, real-time interaction management has emerged as one of the top trends in marketing technology. Furthermore, advances in machine learning have greatly improved marketers’ ability to act on their vast datasets, taking RTIM from pipe dream to reality.

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