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Recommendation Engine

A recommendation engine refers to the technology used to tailor which pieces of content or particular products will be shown to an individual while they interact on a brand’s digital properties. Sometimes referred to as a recommendation (or recommender) system, a recommendation engine is fueled by a web of complex algorithmic decisions. These algorithms mine user data, which includes interactions both onsite and offsite, to present that user with a personalized experience. Not only does this improve the discovery process, helping users find what they want more efficiently, it also allows the business deploying recommendations to learn more about the unique preferences of their customers and optimize results in real time.

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