Segmentation is a marketing technique where you segment your target audience based on various conditions like gender, age, geographic location, purchase history, email engagement. This strategy is used by marketers and businesses in an effort to send relevant communications to specific people on a marketing list.
Traditional approaches to segmentation have relied heavily on demographic data; however, modern best practices now include behavioral data so that users are segmented based on engagement, interests, and other variables. The most cutting edge form of segmentation leverages predictive data, so that users are segmented based on their predicted behaviors.


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