Shopping Cart Abandonment
Shopping cart abandonment refers the process in which a shopper adds an item to the cart but leaves the site without completing checkout. The average shopping cart abandonment rate is around 68%.
Cart abandonment causes online retailers to lose an average 18 Billion in annual sales revenue according to Forrester research. Cart abandonment occurs for a number of reasons, but you need to take a good look at your behavioral data to figure out why your carts are being abandoned.