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Systems of Engagement (SoE)

Systems of Engagement (SoE) refers to the technology adopted by an organization to help facilitate and orchestrate the customer journey via more personalized, seamless interactions across the various touchpoints. These include social media channels, email marketing platforms, mobile apps, content management systems, personalization vendors, and more.

These platforms capture demographic, deep behavioral information, historical interactions, transactions, and preferences of prospects and customers in “systems of record” to facilitate longitudinal relationship building.

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