Triggered Email

Triggered emails, also known as behavioral emails or transactional emails, are those sent automatically based on pre-defined events or conditions met by an individual through certain behaviors, actions, or other signals.

The primary distinction between triggered emails and general promotional emails is that triggered emails are automatically delivered to an individual on a one-to-one basis, while promotional emails are manually sent on a one-to-many basis (where many people are sent the same email at the same time).


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