A visit is an interaction, by an individual, with a website consisting of one or more requests for an analyst-definable unit of content (i.e. “page view”). If an individual has not taken another action (typically additional page views) on the site within a specified time period, the visit session will terminate.
A visit typically consists of one or more page views. However, in the case of sites where interaction consists solely of file downloads, streaming media, Flash, or other non-HTML content, a request for this content may or may not be defined as a “page” in a specific web analytics program but could still be viewed as a valid request as part of a visit. The key is that a visitor interaction with the site is represented.