Internet marketers use web analytics to measure the success of portions of their websites. No longer limited to simple visitor traffic counts, web analytics now tell website owners a variety of details about their visitors in addition to quantifying the success (or lack of) a recent advertising campaign.
Web analytics come in two forms” “off-site” and “on-site.” Your website’s potential audience is analyzed using off-site analytics. Your actual visitor behavior is measured using on-site analytics. The most common tool used to measure analytics is Google Analytics.