The customer purchase decision process starts with consumers recognizing a need or want, and it ends when they make the purchase and considers that it truly meets their needs. Here’s how to leverage web analytics to influence customers buying decisions. … Read More
customer journey
What Your Web Analytics May Not Be Telling You
Do you know what your web analytics is telling you? What about what it isn’t telling you? Web analytics tools are great for revealing metrics, learning more about the customer, and improving sales. But most web analytic tools out there fall short. Here’s how to test the efficiency of your web analytics tool. … Read More
How Useful Is Real-Time Web Analytics In Digital Marketing?
Real-time web analytics gives marketers control of how customers and prospects interact with their websites and campaigns. You can control your customers’ journey and influence their buying decisions. … Read More
10 Ways Online Data Used To Influence In-person Experiences
As customer demand becomes complex and personalization use cases more advanced, there’s a need for a more viable tool to keep track of these changes. Here are ten ways a CDP can help you utilize your online data to hyper-personalize customer experience. … Read More
Doug Allen Got A Web Analytics Tool For His eCommerce Business
There has been so much talk about web analytics and its enormous benefits to businesses. But very little has been done to show those benefits. So when Doug called to give feedback about his experience, we knew we had to … Read More