The marketers came up with a solution known as Customer Data Platform. It came as a packaged software that helped create a persistent database of customers, easily accessible to specific systems. … Read More
Hyper-Personalization
Empowering Teams with Better Customer Data
While CRMs and DMP platforms can help marketers use some of these data, these tools are still inefficient. That’s why more companies are adopting customer data platforms to make the best out of their customer data. … Read More