If you could reduce the bounce rate of only one page, which would you choose? Many people make the mistake of selecting page 2 to work on, simply because it has a higher bounce rate and therefore needs more attention. … Read More
Daily Archives: September 14, 2017
Multi-channel Attribution
Before we get into multi-channel attributions, let’s first define the analytics term attribution modeling. For companies that have online sales, it can be challenging to determine what marketing channel deserves the credit for a conversion (sale). For instance, let’s say … Read More