Daily Archives: September 14, 2017

FoxMetrics Accurate Data

How to Decrease Bounce Rate

If you could reduce the bounce rate of only one page, which would you choose? Many people make the mistake of selecting page 2 to work on, simply because it has a higher bounce rate and therefore needs more attention. … Read More

Multi-channel Attribution

Before we get into multi-channel attributions, let’s first define the analytics term attribution modeling. For companies that have online sales, it can be challenging to determine what marketing channel deserves the credit for a conversion (sale). For instance, let’s say … Read More