6 Things to Look Out for in Choosing the Right CDP
In today’s digital business world where customer data is essentially becoming highly demanded, every business person needs some form of tool to help manage...
CDP vs DMP: 4 Incredibly Simple Ways to Spot the Difference
As a marketer, you have to be acquainted with the terminologies and tools that go with working in the field. More often than not,...
Security and Privacy Updates
On May 25, 2018, the most significant piece of European data protection legislation in 20 years will come into force when the European Union’s...
The Importance of Segmentation
Before we get into why “segmentation” with web analytics can be highly valuable to your site’s performance and profitability, let’s first define what the...
Building Your House File Through Newsletter Sign Ups
In case you didn’t know, a house file is a list containing all of a company’s customers. House files often include items like email...
Multi-channel Attribution
Before we get into multi-channel attributions, let’s first define the analytics term attribution modeling. For companies that have online sales, it can be challenging...
How to Decrease Bounce Rate
Let’s talk about how you can reduce your bounce rate. Below are three key steps you should take in strategizing a plan to lower...
Trends are what makes the world go around
Social media trends plays an important role for businesses in the online world. If just one person clicks a link and then shares that’s...
Single Page vs Multipage Checkouts
High abandonment rates on your checkout page can be devastating to your site’s profits. You’ve attracted visitors to your site and they’ve found something...
A Quintessential Guide to Web Analytics for E-commerce Site Owners
It was not long ago when it was practically impossible to know who visited our site and what the purpose of their visit was....
