The customer purchase decision process starts with consumers recognizing a need or want, and it ends when they make the purchase and considers that it truly meets their needs. Here’s how to leverage web analytics to influence customers buying decisions. … Read More
Web Analytics Blog
Follow along with us as we share our experiences in the industry - the highs, the lows, and everything that falls in between.
What Your Web Analytics May Not Be Telling You
Do you know what your web analytics is telling you? What about what it isn’t telling you? Web analytics tools are great for revealing metrics, learning more about the customer, and improving sales. But most web analytic tools out there fall short. Here’s how to test the efficiency of your web analytics tool. … Read More
How Useful Is Real-Time Web Analytics In Digital Marketing?
Real-time web analytics gives marketers control of how customers and prospects interact with their websites and campaigns. You can control your customers’ journey and influence their buying decisions. … Read More
How Customer Analytics Can Change the Way Your Business Grows
There’s nothing more valuable to a business than knowing what your customer is thinking. That’s the capability the customer analytics offers. Analyzing your customer data helps you gain insight to improve your relationship with them and serve them better. … Read More
How To Democratize Data Using Customer Analytics Tools
Organizations are loaded with problems and data-driven solutions can be found by individual teams using the massive amount of data available to the organization. A customer analytics data platform can make this happen. So, let’s talk how customer analytics tools democratize data. … Read More
3rd Party Data – Importance & Implementation
This article is all about 3rd party data and how companies can implement it and use it to grow their business. Also, we have discussed the process to pull 3rd party data through customized implementation. … Read More
Great Marketing Email Writing Tips You Need To Know
These were some of the top things that consist of a great marketing email. Make sure you go through each one of them to come across an email copy that increases conversions. Email marketing has time and again proved to be effective for businesses if done right. Go through the tactics, evaluate the performance, and make necessary changes. … Read More
Customer Data Platform: Hype Vs. Honesty
The marketers came up with a solution known as Customer Data Platform. It came as a packaged software that helped create a persistent database of customers, easily accessible to specific systems. … Read More
10 Ways Online Data Used To Influence In-person Experiences
As customer demand becomes complex and personalization use cases more advanced, there’s a need for a more viable tool to keep track of these changes. Here are ten ways a CDP can help you utilize your online data to hyper-personalize customer experience. … Read More
10 Ways To Effectively Use Ecommerce Data
The customer data platform (CDP) space is still evolving. companies in various sectors are working out how best to leverage the technology. The eCommerce data space isn’t left out. Those who have figured out how to use data are seeing exceptional results. … Read More
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