Why must you integrate “personalized marketing” into your online business?
Are you ready to learn how personalized marketing can make a great impact on your online business? Then this post has some useful tips...
Here’s why you must know about the web analytics lifecycle!
The process of web analytics is ever evolving! It’s the analytics data and its analysis that will help you improve your business, weave new...
Why should you have the right digital analytics approach in place?
Planning your digital analytics exercise can bog you down if you have no clue how to go about it. Hence it’s crucial to have...
Metrics You Should Be Tracking (But You’re Not): Exit Rate
You are most probably aware of the Bounce rate metric, the ways to track it and also how it can affect your bottom line....
5 Must-read A/B Testing Blog Posts That’ll Maximize your Bottom Line
Here are the 5 most popular A/B testing blog posts on the web authored by the world’s best content marketing gurus. These blog posts...
Metrics You Should Be Tracking (But You’re Not): Rate Of Returning Visitors (RVR)
Ok, you have thousands of visitors coming to your website every day. But do you know how many are actually returning to your site?...
Metrics You Should Be Tracking (But You’re Not): Customer Acquisition Cost
This post offers some useful insights into another vital website metric, the customer acquisition cost (CAC), and how it can impact your bottom line....
Metrics You Should Be Tracking (But You’re Not): Conversion Rate
In this part of the series, we’ll discuss conversion rate, a yet another crucial web metric to track, if you are not tracking it...
Metrics You Should Be Tracking (But You’re Not): Landing Pages
Do you know why tracking landing pages are crucial for your lead generation process? If not, then you must read on. Landing pages are...
Metrics You Should Be Tracking (But You’re Not): Dwell Time
Wondering how well your blog’s content is performing? And unable to find out whether your visitors are finding your blog posts useful and engaging?...
