By Amit Kursija Aug 31, 2015 1

Recapture Lost Sales With Abandon Browse Remarketing

No matter how much you optimize your site, not every customer who visits your website is going to end up buying something.

For some, it could be because they aren’t a good fit for your business, or were just window shopping without intending to buy.

But what about the one who logged in, looked around, thought about purchasing – but decided to leave instead?

From making your site mobile friendly, to making sure it loads quickly, to user-friendly navigation and checkout processes, there are a lot of potential points where you can lose customers.

You might think it’d be impossible to know exactly why without being a mind reader, or at least without performing expensive and extensive user testing.

But with the FoxMetrics Abandon Browse tool, you can get in touch with those customers and invite them to come back and complete their purchase – ultimately plugging the leak and boosting your revenue with very little effort.

What Is “Abandon Browse”?

Abandon Browse is just one of a suite of tools available in the FoxMetrics dashboard for understanding and engaging with your customers so you can increase sales.

With Abandon Browse, you can keep track of what items your customers are interested in, even if they haven’t yet added them to their shopping cart. You can then send customized emails to those customers, specifically tailored to them.

Abandon Browse also lets you customize your triggers so you limit your efforts to those customers most likely to respond, without being too pushy. For example, you could choose to only send an email to a customer who views a product two or more times in a day.

(Our Abandon Cart feature works on the same principle – you can read about it in our previous post: Abandoned Cart Triggers: An Easy Way to Boost Your Ecommerce Sales, including step-by-step instructions for setting it up.)

You already know that the most effective marketing is highly targeted: the more specific to your audience, the better.

That’s what makes email marketing with the Abandon Browse trigger so incredibly effective.

These customers have already expressed an interest in what you have to offer by visiting your website, logging in, and browsing your products. But for some reason, they decided not to pursue a purchase at that time.

Using emails with Abandon Browse, you can figure out exactly why, and re-engage them.

Your emails can be customized to include their name, the items they were looking at, and audience segments you’ve created based on demographics and other analytics data.

Boost Your Bottom Line With Abandon Browse Emails

In order for your email remarketing efforts to be effective, you’ll need to write a great email to reel those customers back to complete their purchase.

When writing your email, keep these tips in mind:

  • Keep your email short and straight to the point. The average email is only opened for 10 to 15 seconds, so you’ll want to make sure your email is clear at a glance.
  • Clearly identify yourself as the sender, and be sure to follow your brand’s voice and style for a consistent experience for your customers.
  • Include contact information, and make yourself or your team available for feedback or questions. It’s best if they can reach you on multiple channels, including email and social media.
  • Use a clear call to action, for example, a big button or link that says “Continue shopping now.”

You might also consider:

  • Including the items your customer was looking at
  • Offering a special deal
  • Asking for feedback on their shopping experience

Sample Abandon Browse Email

Hi there,

Thanks for visiting our store!

We noticed you didn’t complete your shopping today. Your satisfaction is incredibly important to us, so we were wondering if you needed help with anything on our website? Feel free to hit “reply” to get in touch, or reach out to us on Facebook or Twitter.

Here are a few of the items you were eyeing, in case you wanted to continue shopping. We’d also like to offer you free shipping on your next order – just use the coupon code XXX!

We appreciate your visit – looking forward to seeing you again soon!

To give our Abandon Browse tool a try, check out the FoxMetrics platform today!

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