In spite of today’s failing economy, online sales have grown up, according to MasterCard reports. With the inevitable shopping season, these sales will continue increasing further. As the Internet persists to grow and expand, more and more companies are determining and taking advantage of the e-commerce possibilities to reach out to broader audiences globally. This seems to be promising and is ready to improve sales for leading businesses that make use of online e-commerce solutions. Anyway, it is important to remember that successful e-commerce websites possess certain common characteristics.
Here are certain characteristics that we’ve found at successful e-commerce sites around the world:
Appropriately Set Goals
Each page of your e-commerce website has to have a purpose. Most people consider it an overwhelming condition as they assume their e-commerce website to have thousands pages.
While it is true that a website consists of hundreds to thousands of pages, if you properly implement e-commerce design trends, this is an easy step. Your site virtually has less than a hundred of most significant pages. These can be your product pages (preferably, those that sell best), review pages, about pages, contact pages, and category pages. With typical design and a general architecture, you will be able to offer your visitors to follow a unique path. In addition, it helps you visualize your site in the ‘hierarchal units’ terms or steps your visitors follow. You may adopt finest practices for one page and then apply them to all the pages.
Effective Home Pages
It’s true that e-commerce sites, whose visitors land in from domestic pages, predominate those that are only dependent on website home page as its landing page. Nevertheless, the significance of the site’s homepage can’t be underestimated on any resource. In case you overwhelm or confuse your visitors with too many offers and specials and obscure navigation, your e-commerce site will definitely get low conversion rates.
Normally, both businesses and SEO practitioners mention web analytics at the end of the list. Although it’s significant to widen your website traffic funnel’s “mouth,” it’s same as significant to introduce corrections, based on your web analytics information, in order to stop your visitors falling out of it. When you look at visitors, like at people, instead of “visits” or “hits,” you will get more understanding of what’s going on. When you realize that the visit data displays the activity of a real-life person on your site, you try to provide more comfort. That’s what the majority of successful e-commerce sites do and you should do the same. You may consider using a tool such as http://foxmetrics.com.
Maintainability at each point
It may be a simple single-page checkout blank or the variety of the product image display, but attention to details may assist you in selling more with success. There was one interesting case with a shoe company that has ordered an e-commerce website. The buyers of hiking shoes always used to outline the sole and its grip. The developers of the website made sure they asked the customer to add hiking shoe pictures, where their sole is seen plainly, which would help sport and adventure lovers to make a decision to the advantage of purchasing.
Settle a connection
People love dealing with those, who has their trust. This doesn’t necessarily mean that you pull your slacks up and make friends with each of your site visitors. It’s just impossible. In place, ensure that you give your site visitors every chance to know about you and being able to get in touch with you. What inspired you to begin an e-commerce site, what is your location, are there any storefronts, people that work in your office, some cool pictures of how it’s done.
You will improve your visitors’ confidence levels by providing your e-commerce site a warm, personal touch.
In few words, detailed planning and perfect implementation are only possible, when you accurately stress out each phase of your e-commerce web development process. e-commerce site owners have to think about their website again and again to make alterations based on proper info through the web analytics tools they could employ.
If you’re thinking of personalizing the experience of your visitors, try FoxMetrics for free and Subscribe to our Newsletter get recent updates and news.