General

Up until about a decade ago, if you wanted to know what was available at a local restaurant, you had to get a paper menu, call ahead, or actually go to the restaurant. However, the modern era’s dependency on the … Read More

Restaurant data forecasting is key to not just maintaining your restaurant, but making it profitable, as well. The restaurant industry is one of the hardest to succeed in, and you need to learn how to use the data generated by … Read More

As you plot out a business plan before opening a new restaurant, or even if you’re just searching for ways to increase the profitability of your existing restaurant, you’ll probably come across one thing quite a bit: Restaurant analytics. That … Read More

In the restaurant industry, it can be incredibly difficult to make a profit. In fact, 1/3 of all new restaurants fail almost immediately, and the vast majority of restaurants barely scrape by with enough profit to stay open. This is … Read More

The restaurant industry has the potential to be extremely fruitful, but you have to overcome a plethora of obstacles associated with the small profit margin, customer relations, and supply management. Luckily, there’s a way to optimize all those things to … Read More

Just like any other business, growth is a major goal for every restaurant operator. However, it’s easy to fall into a cycle of habits that prevent that growth from occurring or even cause your restaurant to slowly shut down. To … Read More

Operating a restaurant is one of the riskiest business ventures you can take on. The profit margin is extremely small, and any seemingly inconsequential decisions can create a domino effect that works its way throughout the entire business. However, it’s … Read More

Running a restaurant is one of the most fulfilling business ventures you can take on. You’re surrounded by hardworking people, great food, and usually, satisfied customers. However, it’s also one of the hardest business ventures to handle, because achieving all … Read More

Before we get into multi-channel attributions, let’s first define the analytics term attribution modeling. For companies that have online sales, it can be challenging to determine what marketing channel deserves the credit for a conversion (sale). For instance, let’s say … Read More