Today, we are pleased to roll out a new policy that includes legal updates and easier to read. To that end, we want to give you an overview of our updated privacy policy. It’s more user-friendly and addresses new data regulations (including GDPR). You can take a look at the revised privacy policy here. … Read More
General
Multi-channel Attribution
Before we get into multi-channel attributions, let’s first define the analytics term attribution modeling. For companies that have online sales, it can be challenging to determine what marketing channel deserves the credit for a conversion (sale). For instance, let’s say … Read More
Exit Rate as Vital Metric to Tract
The Exit rate metric is calculated on the basis of the number of web pages visited before the exit. … Read More
5 Must-read A/B Testing Blog Posts That’ll Maximize your Bottom Line
If your business cannot just rely on A/B testing for maximizing the bottom line of your SaaS business model and require new techniques to increase the revenue then this post is for you. … Read More
What is Rate of Returning Visitors?
The metric of returning visitors is commonly abbreviated as RVR or rate of return visitors. This metric calculates the rate of repeating visitors to your site. The RVR metric reveals how healthy your content marketing strategies are. … Read More
What is Customer Acquisition Cost (CAC)?
The Customer Acquisition Cost (CAC) metric measures the number of resources and money that a company spends in obtaining new customers. Tracking this metric has become all the more crucial, especially when the companies started doing business on the internet on a large scale and began marketing their products and services online extensively. … Read More
Why Tracking Conversion Rate Is Important
The conversion rate metric points to the success of your site. It goes without saying that a higher conversion rate leads to higher revenue or sales. … Read More
Landing Pages: Metrics You Should Be Tracking (But You’re Not)
Landing pages are the lifeblood of your sales funnel. You must not only know how to set them up but also track it efficiently. … Read More
Metrics You Should Be Tracking (But You’re Not): Dwell Time
Wondering how well your blog’s content is performing? And unable to find out whether your visitors are finding your blog posts useful and engaging? Then probably you must go beyond just tracking the regular Bounce Rate or Time-On-Site metrics. It’s … Read More
Metrics You Should Be Tracking (But You’re Not): Bounce Rate
In this part of the web metric analytics series, we will discuss the bounce rate metric in detail. Here we’ll try to find out the reasons for the bounces, the ideal bounce rate for your site, and ways to effectively … Read More