Once you click on a pay per click ad, you will be taken to a page on the advertiser’s site that would provide you with more information about the products or services featured in the ad. This is the landing … Read More
General
What is SEO – Revisited?
What is SEO? SEO, or search engine optimization, is one way website administrators can improve the position of their site in search engine results. Because an earlier appearance in the list correlates with higher traffic on the site, SEO can mean … Read More
What Bounce Rate Means, And Why It’s Not Necessarily A Bad Thing
A site’s bounce rate indicates the amount of visitors who land on a page within your site and then leave the site from that same page. This page is often termed the “landing page.” So, the bounce rate only deals with one-page … Read More
Why Twitter and How Your Business Can Use It
What’s the point of using Twitter for your business? Besides the fact that over 232 million people actively use twitter monthly??? Here are a few reasons from current research. 67% of Twitter users are far more likely to buy from … Read More
Dear Form Completion Analysis, You Deserve More Love
The vast array of metrics available in the world of web analytics can be overwhelming, and gleaning actionable insight from all this data can be a challenge. Although a lot of standard web analytics tools can help companies layout a … Read More
Understanding Mobile Metrics and Dimensions
Do you have a sizable mobile user base? Here are a few mobile metrics and dimensions to consider when tracking them. Mobile Device What type of device are they using? Is the user on IOS, Android, Windows Mobile? Mobile Location … Read More
Explaining a digital career to your grandparents
It’s almost Thanksgiving, which means a couple of things. Lots of food (and thankfulness) to go around. A little family awkwardness. And another year of trying to explain to your older relatives what the heck it is that you do … Read More
Website metrics you should be tracking (but you’re not): Part I
We all know that Web analytics are the best way to track the overall health of your site and marketing campaigns. If you’re an analyst or stakeholder, you’re all too familiar with monthly spreadsheet reports and charts showing month-over month … Read More
The creep line: when does marketing personalization become too personal?
If you’re collecting and leveraging behavioral targeting or remarketing, we don’t have to tell you that these are key to boosting your sales and staying competitive. Studies have shown that at least half of companies consider personalization crucial to their digital … Read More
Analytical vs. Creative: Finding Balance in Your Company
If you’ve ever worked closely with a creative department or design agency, this situation probably sounds familiar. You’ve commissioned your creative partners to design (or re-design) a portion of your site, hoping to bolster sales, leads or readership. Creative unveils the … Read More