consumer purchases

How To Use Web Analytics Data To Drive Online Buying Decisions

5 Ways Web Analytics Data Drive Online Buying Decisions

The customer purchase decision process starts with consumers recognizing a need or want, and it ends when they make the purchase and considers that it truly meets their needs. Here’s how to leverage web analytics to influence customers buying decisions. … Read More

choice paralysis

Combating Consumer Choice Paralysis to Improve Conversion

Offering too many options can “paralyze” your eCommerce customers. Reduce the number of products you offer, especially when the obvious customer favorite to increase conversion. Here are 6 points to help you reduce choice paralysis and get your customers buying from you. … Read More