Why You Must Know About The Web Analytics Lifecycle

A web analytics lifecycle (or just ‘cycle’) integrates the fundamentals of web analytics in a diagrammatic fashion. … Read More

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What is Rate of Returning Visitors?

The metric of returning visitors is commonly abbreviated as RVR or rate of return visitors. This metric calculates the rate of repeating visitors to your site. The RVR metric reveals how healthy your content marketing strategies are. … Read More