ecommerce analytics

Ecommerce Analytics: 5 Metrics That Are Often Forgotten

The right data analytics will help you know when, what, where, and how to make optimal changes. Let’s now examine the five most overlooked data metrics in eCommerce. … Read More

Exit Rate as Vital Metric to Tract

The Exit rate metric is calculated on the basis of the number of web pages visited before the exit. … Read More

product sales

What is Rate of Returning Visitors?

The metric of returning visitors is commonly abbreviated as RVR or rate of return visitors. This metric calculates the rate of repeating visitors to your site. The RVR metric reveals how healthy your content marketing strategies are. … Read More

Landing Pages: Metrics You Should Be Tracking (But You’re Not)

Landing pages are the lifeblood of your sales funnel. You must not only know how to set them up but also track it efficiently. … Read More