Metrics You Should Be Tracking (But You’re Not): Customer Acquisition Cost

This post offers some useful insights into another vital website metric, the customer acquisition cost (CAC), and how it can impact your bottom line. Here you will learn how to measure CAC, its benefits, and two other related metrics – LTV and Churn Rate – that you must track along with CAC. Without further ado, […]

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Metrics You Should Be Tracking (But You’re Not): Conversion Rate

In this part of the series, we’ll discuss conversion rate, a yet another crucial web metric to track, if you are not tracking it already. In this article, we’ll try to gain some insights into the importance of tracking this metric, the ways to track it, the ideal conversion rate that you should aim for, […]

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Metrics You Should Be Tracking (But You’re Not): Landing Pages

Do you know why tracking landing pages are crucial for your lead generation process? If not, then you must read on. Landing pages are the lifeblood of your sales funnel. You must not only know how to set them up but also track it efficiently. Here I’ve tried to explain the importance of tracking the […]

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Metrics You Should Be Tracking (But You’re Not): Dwell Time

Wondering how well your blog’s content is performing? And unable to find out whether your visitors are finding your blog posts useful and engaging? Then probably you must go beyond just tracking the regular Bounce Rate or Time-On-Site metrics. It’s time to include a more reliable metric into your web analytics tracking system to reveal […]

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Metrics You Should Be Tracking (But You’re Not): Bounce Rate

In this part of the web metric analytics series, we will discuss the bounce rate metric in detail. Here we’ll try to find out the reasons for the bounces, the ideal bounce rate for your site, and ways to effectively track it and lower it. So let’s get started. What exactly is a Bounce Rate? […]

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Metrics You Should Be Tracking (But You’re Not): Keyword Ranking

In the last part of this series, we discussed the metric of “Traffic Sources” in detail. In this post, we’ll discuss another highly vital website metric – Keyword Ranking. We’ll check out why it is vital to track keyword ranking, the methods to overcome Google’s secure search algorithm, and some vital metrics to analyze while […]

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Metrics You Should Be Tracking (But You’re Not): Web Traffic Sources

In the last part of the series we looked at the website metric of “web visitors” in detail and saw why web visitors are crucial to the success of your business. This part can be seen as an extension of that where we will be exploring a related topic, i.e. the web traffic sources! In […]

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Google is coming down hard on websites with intrusive mobile pop-ups!

Google is always striving hard to offer the best web experience to users across all devices. Towards that end, they are rolling out two algorithm changes to mobile searches in early January 2017. That’s no wonder, as the Big G (Google) has always kept usability at the core of all their product changes. Google’s announcement […]

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An Infographic Guide to Professional Email Marketing Etiquette

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“Metrics You Should Be Tracking (But You’re Not): Visitors”

The last part of this series talked about the importance of tracking the “web form completion” metrics and suggested some useful methods that can prevent web form abandonment. In this part, we’ll explore the metric of website visitors in detail. Web traffic analytics must be one of the top items in your repertoire of web […]

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