12 brilliant and stimulating abandoned shopping cart email designs

You may be running a highly lucrative online retail store with millions of dollars in profit every year, but are you aware that you could still be losing 2/3rd of your revenue through abandoned shopping carts?

Yes, studies reveal that 65%+ of online purchases are abandoned by customers. But, worry not! You can still win back a percentage of your lost customers by sending out compelling abandoned cart emails.

Captivating abandoned cart email designs are the key to recovering lost customers. Definitely not all, but surely a big portion of them!

So let’s dive straight in and delve a little deeper into the importance of using good “abandoned cart email templates” and how best you can leverage them to recover your lost sales!

What are these abandoned cart emails anyway?

Well, these emails are sent out to customers who abandoned their shopping carts midway after adding items to their carts. Although astonishingly underused, abandoned cart emails are tremendously efficient sales recovery tactic.

Meanwhile, you must realize that abandonment of virtual shopping baskets by customers is often not intentional, it may happen due to a loss in internet connection, crashed website, a timed-out site or the customer just felt that the purchase procedure was too complex.

Although abandoned cart email conversion rates are remarkably high. Surprisingly, these emails have an opening rate of almost 50% with more than 1/3rd of these clicks ending up in recovered purchases back on the website. However, more importantly, a persuasive abandoned email cart design with a great copy can do wonders in your efforts to regaining lost sales.

Ideal Abandoned Cart Email Template

Every design aspect or element of your abandoned cart email has a crucial role to play in retrieving a lost customer. It can mean the difference between salvaging the lost cart and losing it for good.

Here are some quick email design tips that you can follow to ensure that your abandoned cart emails do a stellar job in recovering some lost revenue.

  • To increase the opening rate, your email must be easily recognized by the customer.
  • It should easily convey the brand, purpose of the email (e.g. “You just left behind your item in the cart” or “Your shopping cart is waiting”), and include the abandoned item, if possible.
  • Make sure that the content is simple and clear. It must convey the message to the reader in two quick seconds.
  • The email must follow the same tone and branding of your website. An inappropriate voice makes it difficult for the customer to recollect the product or site that they left behind.
  • It must accurately display the abandoned product details by making use of the content from your abandoned shopping cart platform.
  • To make an abandoned cart email effective, it must include suggestions for related products from the abandonment system.
  • The email must include a persuasive and clear Call-To-Action link to the checkout process making it easier for the customer to click, return to the website, and complete the purchase.
  • Use of basic personalization is good (e.g. Dear John Smith). It’s a highly recommended tactic by some marketers, but it’s also considered ineffective by many others. So use your judgment.
  • You can include a navigation bar if you want. This is claimed to be a great technique by some marketers to bring back customers to the checkout process, but some suggest that a simpler email is much more effective. So use your judgment here as well.
  • It is recommended to include an “Unsubscribe” link in your abandoned cart email. Although it’s not a legal requirement to include one in a transaction email, it is courteous to have an unsubscribe link, which allows the customer to opt out normally without having to use the ‘Spam’ button.

Among the different elements in an abandoned cart email, the two most crucial aspects are the email subject line and the content.

Subject Line

The subject line is definitely the most debated topic among email marketers. If you perform a quick search, you’ll come across numerous suggestions on creating best-converting subject lines for your promotional emails. But no matter what domain you are in, one crucial trait remains the same – being honest and sincere about the email content. Well, that doesn’t stop you from being imaginative.

Take a look at some of the subject line ideas that you can incorporate in your own abandoned cart email templates,

  • “We thought you might still be interested in these items”
  • “Your items are waiting in the cart…”
  • “Grab your items now, the 20% discount ends soon..”
  • “Your forgotten items will run out soon..”
  • “Are you sure you grabbed your items from the cart?”

It might be interesting to note that people like to hear from real persons, and not from an automated email address that reads “noreply@xyzcompany.com.”. Research shows that the emails from real people have higher open rates than the ones coming from the sales team of a company. Even though the results of this tactic weren’t long lasting, it still evoked interest among people when they perceived that the email is from an actual person.

Email Content

Creating great email content is definitely a balancing act. Your email content must not be overly insistent or irritating but at the same time, it must gently guide your customer to complete the abandoned purchase. Ideally, you shouldn’t send more than 3 to 5 emails in an attempt to salvage an abandoned cart.

An approach adopted by popular companies like Grammarly.com and Smileycook.com is to send 3 emails. Such firms usually take a customer service tactic in the first email, a rather commonly used technique.

In the first email, they try to help the customer by assuming that a technical snag prevented them from completing the purchase. Well, offering help can be sometimes a powerful psychological trigger as well.

The second email usually retains the customer service attitude displayed in the first email but it would also include a discount coupon worth 10%. But this email wouldn’t usually have links to their customer service department. In the third and final email, they would raise the discount to 20%, but won’t provide much additional information.

The content that works for one firm may not work for another, so it is highly recommended to test different content. But the rule of thumb here is to refrain from hard-sell approach and try to be helpful to the customer. Try to address their doubts and queries and gently guide him back to the checkout process.

Abandoned Cart Email Examples

Now, let’s review some abandoned cart email examples here and see what makes them outstanding.

Ghurka

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This email from Ghurka is one of the best examples of a great abandoned cart email. Did you notice how it starts off by addressing the customer by his/her name written in large fonts? Yes, the use of basic personalization can work to your advantage, and is a good element to incorporate in your abandoned cart email templates!

The following email content then subtly nudges him back to the sales funnel by triggering the sense of urgency. It is achieved by making clever references to the limited stock of the popular and bespoke leather bag.

The customer is also reminded of what he has left behind in the cart with the help of a conspicuous image and its basic details shown immediately after the content. The prominent yet not-so-pushy call-to-action button that follows then gets a higher chance of getting clicked, landing the already warmed up customer back to the checkout page for completing the abandoned purchase.

Nordstrom

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Nordstrom’s email has several elements that make it persuasive to the customer. The very aspect that makes it compelling is their use of unconventional yet powerful reminder title “Still thinking it over?” The following email content then offers assistance to clear any confusion that the customer might have had that led to the abandonment of the purchase.

The strong call-to-action and the subtle use of the psychological trigger of urgency can together improve the chances of the eye-catching call-to-action button being clicked to complete the abandoned purchase.

The incorporation of customer-friendly features of exchange, return, and free shipping in the email towards the bottom can also increase the chances of recovering the lost sale.

The presence of customer service numbers and other means to reach out the company can play a vital role in instilling confidence in the brand in the customer. Displaying related items with catchy images are also a great way to evoke the lost interest about the brand in the customer.

Doggyloot

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Doggyloot stays appropriately within the tone of their business domain in this email design by rightly making use of a cute and welcoming doggy pic to remind you of the abandoned purchase to the customer.

The effective use of the sense of urgency (Hurry, don’t let these deals run away) can be seen here as well in the content. The distinct listing of the forgotten items (along with their images and related details) also helps the customer to easily recollect what he/she has abandoned in his virtual shopping cart.

All these elements then contribute in making the noticeable call-to-action button placed at the bottom all the more compelling for the customer to click.

Fab

Picture4

If you are looking to recover the lost sales of your big ticket items then this abandoned email template from Fab.com Inc is worth analysing. Apart from the usual reminder and usage of the psychological trigger, a large picture of the bed that’s incorporated in the email.

The Large picture is vital in reminding the customer of an abandoned purchase, especially of a higher priced item. In contrast to low-ticket items just the first item needs to be displayed to remind abandoned higher-priced items.

Unlike regular priced items, the decision to purchase expensive items mostly requires more time and discussions with the family members. Customers of higher priced products will usually have queries and doubts in their minds before they go ahead and click the ‘buy’ button. So it’s crucial to clear their queries and doubts about the item by inviting the customer for a chat or discussion, which can be accomplished by incorporating a customer service number or email support in your abandoned cart email design.

The folks at Fab have tried to accomplish just that in their email by integrating their contact details prominently adjacent to the product image, and right under the “Buy Now” button.

Kurt Geiger

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Apart from leveraging the usual elements that we discussed earlier in the previous “abandoned cart email designs”, the marketing folks at Kurt Geiger have used one more powerful tactic in their arsenal to increase the odds of recovering their lost sale – i.e. offering discounts. People just love discounts, so why not use it to your advantage while reminding them about an abandoned sale?

Wolf & Badger

Picture6

Who wouldn’t like to have their items shipped for free? Wolf & Badger tries to guide the customer subtly into their checkout page by making an irresistible offer of free shipping the forgotten goods. Free shipping along with the 10% off can give the customer a persuasive reason to click on the “Continue Shopping” button and complete their purchase.

Pacsun

Picture7

The Pacsun marketing team makes the customer feel sorry for forgetting the items in the cart. Being reminded of a mistake can make people regretful, which can at times act as a strong psychological trigger in completing an abandoned purchase.

Pacsun has very well used that to their advantage in their email title. This element along with the sense of urgency trigger and a prominent “View Cart” button should increase their abandoned cart email conversion rate.

Conclusion

No matter what approach you adopt to create your abandoned cart email template, one thing to keep in mind is to always experiment and test out your designs. Testing different designs and templates will help you distil the most appropriate email design that works for your business.

Sending out abandoned cart emails is one of the most overlooked and underutilized yet a simple and powerful sales recovery tactic. So, don’t leave your money on the table when you can easily recover the lost revenue by sending a few simple emails.

Shopping Cart Recovery

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What can I expect during a FoxMetrics demo?

If you’re seeking an analytics and targeting solution for an enterprise website or collection of websites, then signing up for a 14-day FoxMetrics trial can be an overwhelming experience. That’s why we offer one-on-one demos of the FoxMetrics tools: so you can get started with FoxMetrics while learning more about our powerful analytics and targeting tools directly from our team.

Before the Demo

Requesting a FoxMetrics demo is easy. Click the Request a Demo button on our website and fill out the form.

foxmetrics-requestdemo-1

We ask for your name, email, phone, company name, and website. All of this information will help us get to know your company and get in touch with you to learn more.

Once you’ve requested a FoxMetrics demo, a member of the FoxMetrics team will get in touch with you via phone or email and learn more about what you’re looking for in an analytics and personalization provider. This discovery call, which lasts about an hour, will help us tailor the FoxMetrics demo to your business website’s needs.

At this point, you probably have a lot of questions: whether FoxMetrics supports a specific feature, or whether FoxMetrics is right for your team. Come ready with questions and ready to explain what you’re looking for in your analytics and personalization solution, and we’ll be ready with answers.

After we’ve set a date and time that works well for everyone attending the demo, we’ll start preparing a FoxMetrics demo that showcases how FoxMetrics works for your website. When possible, we’ll install the FoxMetrics code on your website before the demo so you can see how FoxMetrics works with your data.

Demo Day

The big day has arrived: the day that you see firsthand what FoxMetrics can do for your business.

We’ll get started with showing you the basics of how FoxMetrics works and how it will work on your site. Since we’ve taken the time to learn all about your website’s personalization needs, the demo you see will include the most beneficial FoxMetrics features to suit your business needs. And if your website is already using the FoxMetrics code, you can see FoxMetrics using your data, much like you would be using FoxMetrics in your day-to-day analysis.

Our demos aren’t one-sided; they help us show how FoxMetrics can help your business as well as show you whether FoxMetrics is the right solution for your website. While we have a lot to show off, you probably still have a lot of questions. Feel free to ask those questions at any time during the demo, and we’ll show you exactly how you can use FoxMetrics to achieve your business goals.

After the Demo

Seeing for yourself what FoxMetrics can do is just the beginning. Once you’ve seen how FoxMetrics fits in with your business, we can work together and implement FoxMetrics on your website. And once FoxMetrics is up and running, you can start making decisions with data immediately.

Ready to schedule a demo and learn firsthand how FoxMetrics can help your business? Schedule a FoxMetrics demo today and jumpstart your business with the most customizable analytics and personalization solution available.

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What’s the difference between a trial and a demo?

When you sign up for FoxMetrics, you have two options: you can sign up for a 14-day free trial or request a demo from our team. While both of these choices are great options for getting started with FoxMetrics, the choice to sign up for a trial or request a demo depends on several factors, including the size of your website and what you’re expecting to get out of the trial period. Let’s take a look.

Starting a Free Trial

Most people interested in FoxMetrics should sign up for a 14-day free trial, and for good reason. Signing up for a free trial gives you the opportunity to learn about FoxMetrics on your terms, on your own time. You can also learn more about the features you’re most interested in first and get to know those tools before learning how to use other products in our extensive personalization and targeting suite.

Signing up for a 14-day free trial and exploring the site yourself might be for you if you run a smaller website or you’re already familiar with analytics and targeting platforms. Since implementation is as simple as copying and pasting some HTML, you can sign up for FoxMetrics, start collecting data, and start analyzing that data, all on the same day.

Because we don’t ask for your credit card information to start a trial, you won’t be charged until after your trial has ended and you choose to continue using FoxMetrics. So go ahead and sign up, then take your time to explore our analytics and targeting solutions.

Ready to get started with a FoxMetrics trial? Sign up today and get started.

Requesting a demo

While signing up for a 14-day free trial is a good fit for most customers, you may have bigger needs and questions than your own searching can answer. If you’re working with an enterprise website, plan to implement FoxMetrics on multiple websites, or want to track many or very specific items, then requesting a demo from our team is the best first step to take. When you request a demo, we’ll set up a date, time, and location to show off the FoxMetrics analytics suite. We’ll ask you what you’re looking for in an analytics and personalization service while showing you what FoxMetrics can do to meet those needs.

If you know you’ll need a lot of assistance with launching FoxMetrics on a large website or network of sites, then requesting a demo is the best first step to take. With a demo, you’ll receive one-on-one assistance with setting up your FoxMetrics account, along with live demonstrations of how FoxMetrics can meet your business needs.

Ready to request a demo? Contact us and we’ll get started together.

Whether you choose to sign up for a free trial or request a demo, you’ll still receive top notch onboarding from the FoxMetrics team as you learn about the many products in our analytics and targeting suite. No matter what kind of questions you may have during your trial or demo, we have answers that will help you get even more out of FoxMetrics.

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Using FoxMetrics Profiles to Discover User Segments and Laser-Target Your Marketing Messages

You know that the more targeted your marketing messages are to your specific audience, the higher your conversion rates will be. The trouble is, sending those highly targeted messages requires a lot of precise data on your customers, and the whole process can take up a lot of time and resources. That’s why we consider our Profiles tool to be one of our most important features in the FoxMetrics analytics tool suite. Successful marketing starts with defining and understanding your audience in order to tailor your message just for them: the more specifically you can target your prospects, users, and customers, the higher their response rates will be. FoxMetrics profiles make is easy to define and understand your audience, target your messages to specific users, and ultimately, boost your conversions and revenue.

What Are FoxMetrics Profiles?

In a nutshell, a profile is all the data gathered on a specific user or customer, compiled in a single snapshot. Unlike other analytics platforms, we not only keep track of your aggregate site traffic analytics (such as traffic numbers and trends, popular pages and products, etc.), but also individual users. When a user visits your site, FoxMetrics begins compiling their profile. The profile includes that user’s traffic source, demographics, product viewing and purchase history, profile update history; everything down to the individual buttons they’re clicking on your website. And not only that: Every customer is unique, but many of them will tend to share common attributes. Using our powerful profile search function, you can quickly discover just which traits and attributes are most common across the board. Our profile search function can locate specific profiles, or group together profiles according to user attributes, such as:

  • customers who made purchases in the last month
  • users who have created accounts but haven’t purchased yet
  • customers who arrived via Twitter, or Facebook
  • all customers who have ever made a purchase over $50
  • demographics (age, gender, location, etc.)

Equipped with that data, you can easily hone in on your key customer groups, defining key audience segments and targeting your messages more effectively.

Profiles Are Just the Beginning

Our profiles features is the foundation and starting point for many of our other tools, including:

  • Audience Builder: segment your customers into groups according to their profiles
  • Message tools, which you can use to send an email, popup message, or even SMS to specific segments based on profile details (this also integrates with Mailchimp, AWeber, and other email list tools)
  • Atlas dashboard, which you can use to create pre-designed or custom reports on your Profiles for everyone on your team.
  • …and many more (see all our products and tools here)

Profiles are also a key factor in creating Abandon Cart and Abandon Browse messages, since they allow you to craft a customized message that’s laser-targeted to each specific customer.

The Power of Profiles

Creating customer profiles is an important tool for understanding your customers, and reaching them with customized messages, but crafting targeted marketing messages is difficult and time consuming without the right tools. Luckily, our Profiles tool makes understanding your audience a breeze – and the higher conversions are worth the minimal effort. If you’re ready to take an in-depth look at your own customers – and reach them with laser-targeted messages – give FoxMetrics a try.

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4 Reasons Your Bounce Rate Is Too High

All the website traffic in the world doesn’t mean anything if your bounce rate is too high. Are your visitors clicking away without engaging? A high bounce rate can be worrying, since there’s no way to ask your visitors why they’re leaving – chances are they won’t stick around to take a survey before they hit the back button. Luckily, web users are predictable, and there’s plenty of data out there on what makes people click away from websites, never to return. Need to lower your bounce rate? Chances are you’ll see dramatic improvements by fixing one of these common errors.

#1: Your Website Is Too Slow

One of the biggest reasons websites are abandoned is because of slow loading times. Almost half of all consumers expect websites to load in 2 seconds or less, one in four people will abandon a website that takes over four seconds to load, and many of them will never return to try again. Reducing your site’s loading speed will not only lower your bounce rate, but could also boost conversions and increase your revenue: it’s estimated that online stores lose billions in revenue every year due to slow loading speeds. Not sure how fast your website loads? You can sign up for a free FoxMetrics trial to see your page load speeds. If your site takes longer than a second or two to load, try boosting your speed by:

  • Using a CDN (content delivery network) like CloudFlare or MaxCDN.
  • Switching to a faster web host, or upgrade your web hosting plan.
  • Getting rid of any themes or plugins that are slowing your site down.
  • Optimizing your images.

#2: Your Website is Too Difficult to Use

Your visitors don’t want to have to wait to read your content, and they don’t want to have to work for it, either. If your website is difficult to navigate, uses tiny text or flowery fonts, or if the colors hurt their eyes, they won’t bother sticking around to see what you have to say. Here’s how to solve this issue:

  1. Make sure your website has a responsive design. You can use a tool like Viewlike.us or Screenfly to test what your website looks like with different resolutions.
  2. Test your color contrast to see if it meets usability guidelines using a tool like WebAIM’s color contrast checker.
  3. Use an easy-to-read font in a size large enough to read easily. Some sites find that increasing their text up to the next size is all they need to do to lower their bounce rate.
  4. If your website uses light text on a dark background, consider using dark text on a light background instead. Dark text on a light background tends to be preferred by a majority of users.
  5. Use a tool like UserTesting or Feedback Army to get feedback on the usability of your website. You might find out you need to redesign your site in order to improve its usability and lower your bounce rate.

#3 Your Content Isn’t Scannable

Users don’t read websites; they scan them. If your website visitors are greeted with a wall of text, they’re more likely to click the back button than take the time to dive in. You can make your content more scannable by:

  • Using shorter, snappier sentences
  • Breaking up large paragraphs into shorter ones
  • Using more subheadings
  • Emphasizing important points with bold
  • Use more lists and bullet points
  • Using more multimedia
  • Use image captions

#4: They Don’t Know What to Do Next

Maybe your visitors are reading your content, but they’re not sticking around to engage any further. It could be because they just don’t know where to go next. What do you want your visitors to do next after they read a blog post? You need to tell them using a clear call to action. Try getting your visitors to engage with your site more by:

  • Linking to related blog posts or products on your site.
  • Including a clear call-to-action on every page.

FoxMetrics also has a variety of tools available to get your casual website visitors engaged. To keep them from clicking away, you can:

  • Analyze your paths to conversion and see where they’re being abandoned.
  • Set up triggers to engage your visitors automatically.
  • Create pop-up surveys to gather feedback.

Check out our full suite of tools here, or request a free demo to get started lowering your bounce rate today.

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Increase your 2016 e-commerce sales with abandoned cart emails

A study shows that people who purchase after getting cart abandonment emails spend 55% more than those who buy straightaway. Combine this with the knowledge that nearly 70% of users leave a website without purchasing the contents of their carts, and you have a golden opportunity for gaining more sales. Jumpstart your sales this new year with targeted emails.

What are abandoned cart emails, anyway?

Great question. Abandoned cart emails are based on a simple concept: reminding your customers about orders they haven’t finished ordering. These customers have already shown interest in your products, providing you with an opportunity to reignite that interest. Abandoned cart emails remind your customer that they haven’t finished what they started, while giving them a chance to complete their order. You can also send emails to customers who browse your website but don’t add any items to their cart. These emails work similarly to the abandoned browsing session emails and can also serve as a friendly reminder to your users.

Frequently asked question: Do abandoned cart emails work?

In a word: yes. Check out these stats:

  • Over 40% of all cart abandonment emails are opened
  • Over 10% of cart abandonment emails are clicked
  • 28% of clicks lead to a purchase on your website
  • Each cart abandonment email sent recovers over $8 in revenue [Source]

Besides growing your sales, abandoned cart emails come with their own benefits. Let’s take a look at some of them.

Remind visitors what they wanted

No matter where your visitor is in the buying cycle, they come to your website wanting something. Whether they want to browse or buy, they’ve visited your website hoping that they can find a product that fits their needs. Use your abandoned cart emails to show your visitors the items in their carts and remind them why they visited your website.

Get feedback on why they abandoned their cart

The reasons visitors abandon their orders are as diverse as the visitors themselves. Did they get distracted? Find a better price? Want to explore more options before buying? No matter why they abandoned their order, reaching out to them with an abandoned cart email provides an opportunity to learn why they left their order behind. One easy way to do this is to include an easy one-question survey to your emails to learn why they abandoned their order. A single click can provide them with an easy way to answer their question, show off their shopping cart, and provide you with valuable user feedback. And once you have those answers, you can start addressing their concerns and gain their business.

Offer incentives to get customers to come back

Let’s be honest: customers love a good deal. Your abandoned cart email can also come with a reminder of discounted shipping or other special offers. If you offer discounted shipping and your customer’s existing cart order is approaching the discounted shipping minimum, your email can be a great reminder of what your customer is missing out on.

Make customers feel more at ease about ordering

The more at ease a customer feels with an online company, the more likely they are to order. What puts visitors in the right mindset to order? Information and transparency. This is your chance to remind users of incentives for free or reduced shipping, You can also remind users of your return and privacy policy. You can also increase customer confidence by including your contact information in your abandoned cart email. Addressing your customers’ concerns goes a long way toward gaining their confidence and their orders.

Personalize the user experience

Make your users feel special with their abandoned cart email. Use the email to show the items sitting in their carts, waiting to be ordered. Or show some of the items they looked at if you’re sending an abandoned browse session email. This gentle, personalized reminder can go a long way toward regaining their business and trust. By showing your customers that you’re paying attention, you’re adding a personal touch to their experience that shows you care. And when the customer knows you care, they’ll come back for more.

What does all this mean for you? If you’re not emailing your users about their abandoned shopping carts and browsing sessions, you’re missing out on a golden opportunity to regain customers and grow your revenue.

P.S. Not sure where to start with your targeted emails? Start with a free 14-day trial at FoxMetrics and see for yourself how recovering abandoned carts can grow your business.

How is your business using abandoned cart emails?

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Measure the Effectiveness of Your Landing Pages

You’ve probably seen landing pages before. They’re the pages you land on after clicking an ad or a link in a promotional email. While it may be tempting to direct all your campaign traffic to your homepage, you can do better by creating landing pages. Creating distinct landing pages that address what your audience is looking for is the best way to get their attention.

While creating a great landing page is as much an art as it is a science, all good landing pages have a few things in common:

  • Attention-grabbing headlines – The headline should explain
  • Simple and pleasing design
  • Clear call to action button that stands out
  • Clear and understandable text

What should I track on my landing page?

Once you’ve built the best landing page you can, it’s time to start measuring your landing page’s performance. While the answer to “What should I be measuring?” is “As much as you possibly can”, some metrics in particular stand out when learning whether your landing page is working.

Clicks – How many people are clicking? What are they clicking? Not only does this give you insight, but measuring clicks on your landing page can also reveal where else your visitors are clicking. Are they clicking that link at the bottom of the page more often than the big green Sign Up button? Learn what your audience is clicking and how often so you can redirect their attention to the call to action.

Social shares – Are people sharing your landing page? Find out who’s sharing your landing pages and how often they’re being shared.

Conversions – Landing pages are designed with action in mind, so measuring conversions is one of the most important metrics of all. Are people taking action from your landing page? Whether you want them to sign up for an account, share the page with a friend,

What else is your audience is doing on your website? Create profiles for each visitor and segment your audience into groups that are relevant to your business.

I’m gathering metrics on my landing pages… now what?

Now that you’re measuring everything you can about your landing page, it’s time to act on those results. Here are a few ways to do that.

Segment your audience into relevant groups
One of the most powerful things you can learn about your landing pages is what people are doing there. With segmentation, you can divide your audience into groups ranging from which users converted as a result of that landing page to who clicked your call to action but didn’t convert to which visitors are taking other actions on your website. Once you’ve divided your audience into segments, you can target certain segments
people who found your page via certain sources, people who convert from that landing page, their behavior after viewing the landing pages…

Test, test, and test some more
No matter how effective your landing page is, there’s always room for improvement. Test different landing page designs. See what happens if you change the headline or the text of the call to action button. Use these experiences to change the text or layout of the landing page based on how previous users have reacted.

Keep using your data to make your landing page even better
Now that you’ve gathered the data, and segmented your userbase, you’re ready to make your landing pages even more powerful.

Not sure how to get started with improving your landing pages? Get started with a free FoxMetrics trial and measure anything you want on your website, from landing page stats to empty shopping carts. And that’s just the beginning. Start your free trial now.

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Start Tracking These Things Instead of Vanity Metrics

Everywhere you go, people are talking about numbers. One million downloads. Ten thousand page visits a day. All these numbers sound impressive, especially when you’re launching a new business. Seeing these numbers tick up is exciting, we won’t lie. But numbers like page visits and signups are also fake.

What do we mean by fake? Metrics like signups and downloads can be easily faked, hence why these metrics are often referred to as vanity metrics. Think of how many people buy Twitter followers just to make their followed-by metric look better.

This isn’t to say vanity metrics are useless. Quite the opposite–metrics like page views and visitors can tell you a lot, especially when you’re just starting out. Numbers like these can show whether your idea is gaining traction, or whether you’re getting any attention at all. But as your business grows, different metrics begin to matter more.

What kind of vanity metrics are we talking about, anyway?

  • Page views and visits. This one may be the hardest one to work your way away from. But the truth is that page views and visits alone mean little without context. Did your site get featured on TechCrunch or Lifehacker, creating a spike in traffic that never was sustained? How did those visits translate into revenue?
  • Growth numbers with no context. You know the ones. A business may say their revenue is up 300% or downloads have increased by 20%. Saying your revenue is up 300% from the same time last year is great and exactly why this metric exists. Saying your downloads are up 500% is meaningless. 500% up from what? Twelve hours ago? Last week? Last year? Growth percentages like these aren’t inherently bad, but these numbers must come with context.
  • Registered users. While registered users is a good metric to measure when you’re starting out, it’s not the best metric to base your business success on, especially as you grow. Think of your own experiences: how often have you signed up for an account somewhere only to abandon it after a few days or weeks? Us too. Free trial users fall under the same umbrella. Measure active users instead.
  • Downloads. It’s easy to get excited when you reach a download milestone, whether that’s a thousand, a million, or more. But overusing this metric runs into the same problems as using registered users as a metric. The numbers don’t capture what’s really happening, what’s really growing your business.

While all of these metrics have their uses, these vanity metrics aren’t the best ones to use if you’re concentrating on growing your business’s revenue and sales. So what should you report instead?

  • Revenue per customer. How much revenue is each customer bringing in? Are customers paying for your service or products?
  • Conversion rate. How many of your visitors entering your site from a campaign are signing up and continuing to use your site?
  • Number of paying customers. How many of your customers are paying for your service? What percentage of overall customers or visitors do your paying customers make up?
  • Churn rate. What percentage of your visitors are leaving? A high churn rate means there’s a problem somewhere, but even lower churn rates can show a lot about your business.

What do all these metrics have in common? These metrics show how your business is performing in terms of revenue, sales, and active users. In other words, these are the numbers that matter. And FoxMetrics is here to help you track the numbers that matter every step of the way.

Want to start tracking the metrics that matter? Get started with FoxMetrics for the most customizable suite of analytics, targeting, and segmentation tools on the market.

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How Effective Customer Surveys Can Grow Your Business

Do you feel that you truly, deeply understand your customer base?

Honest feedback from your customers is essential for keeping your business growing and on the right path, and surveys and polls can be a simple and effective way to get that valuable feedback. Customer surveys are a critically important tool, helping you to measure satisfaction, determine needs, and build a deeper relationship a with your customers, growing their brand loyalty.

Yet surveys are deceptively simple. Though it can be easy and quick to throw together a few questions for your customers to answer, a poorly designed survey won’t get you the results you need.

To really benefit from your surveys, you need to do a bit more planning than just writing a few simple questions. Here’s how.

How Exactly Can You Use Customer Feedback to Grow Your Business?

The data you gather from customer surveys and polls can help you with a wide range of business goals, like:

  • Understanding your customer base
  • Building accurate, data-driven buyer personas
  • Testing new ideas for your business or specific products and services
  • Getting feedback on what you’re doing right – or wrong
  • Keeping a finger on the pulse of your industry and market trends

Tips for Creating Customer Surveys That Work

1. Define your goals

Firstly, it’s important to define your exact goal for creating a survey. If you start writing questions without a specific goal in mind, you won’t get the results you’re looking for.

You can use ideas from the list above, or come up with your own goals.

Feel free to combine similar goals as well. You could create a survey with the dual purposes of “spotting new market trends” and “gaining a deeper understanding of customer needs,” for example. But remember that the more goals you have, or the more disparate they are, the more difficult it will be to create an effective survey that isn’t too long.

2. Just the right length

The longer your survey is, the fewer people will actually complete the entire thing.

But while it’s tempting to create an ultra-short survey so you can get as many responses as possible, it probably won’t generate enough valuable data for you to act on.

The key is balance. You need to be sure to get the essential information you need, but not go into so much detail that all your respondents abandon the survey halfway through.

Carefully review your survey questions and ask yourself if each question really needs to be there. Once you have your most important questions picked out, make sure they’ll provide enough data for you to accomplish your survey goal.

3. Follow best practices for surveys

Creating effective surveys is an art and a science – whole firms specialize in designing and administering surveys.

If you’re designing your own DIY customer survey, keep in mind these best practices:

  • Avoid leading questions – rephrase them to be more open-ended and not anticipate a particular answer.
  • Avoid jargon and acronyms in your questions.
  • Don’t state questions in the negative – it can be confusing.
  • Give respondents a chance to expand on their answer or offer additional information at the end.
  • Get more responses by explaining why customers should participate, and/or offering a reward.
  • Use a specialized tool or software (like FoxMetrics survey and poll tools) to make it easy for customers to take your survey, and easy for you to view the results.

Create Surveys & Polls Quickly and Easily With FoxMetrics Tools

If you’re ready to create your own surveys and polls, FoxMetrics has the tools to help. You can easily create pop-up windows asking for visitor feedback, or set up a quick poll to get answers to specific questions. Just contact us to give FoxMetrics a try today!

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Recapture Lost Sales With Abandon Browse Remarketing

No matter how much you optimize your site, not every customer who visits your website is going to end up buying something.

For some, it could be because they aren’t a good fit for your business, or were just window shopping without intending to buy.

But what about the one who logged in, looked around, thought about purchasing – but decided to leave instead?

From making your site mobile friendly, to making sure it loads quickly, to user-friendly navigation and checkout processes, there are a lot of potential points where you can lose customers.

You might think it’d be impossible to know exactly why without being a mind reader, or at least without performing expensive and extensive user testing.

But with the FoxMetrics Abandon Browse tool, you can get in touch with those customers and invite them to come back and complete their purchase – ultimately plugging the leak and boosting your revenue with very little effort.

What Is “Abandon Browse”?

Abandon Browse is just one of a suite of tools available in the FoxMetrics dashboard for understanding and engaging with your customers so you can increase sales.

With Abandon Browse, you can keep track of what items your customers are interested in, even if they haven’t yet added them to their shopping cart. You can then send customized emails to those customers, specifically tailored to them.

Abandon Browse also lets you customize your triggers so you limit your efforts to those customers most likely to respond, without being too pushy. For example, you could choose to only send an email to a customer who views a product two or more times in a day.

(Our Abandon Cart feature works on the same principle – you can read about it in our previous post: Abandoned Cart Triggers: An Easy Way to Boost Your Ecommerce Sales, including step-by-step instructions for setting it up.)

You already know that the most effective marketing is highly targeted: the more specific to your audience, the better.

That’s what makes email marketing with the Abandon Browse trigger so incredibly effective.

These customers have already expressed an interest in what you have to offer by visiting your website, logging in, and browsing your products. But for some reason, they decided not to pursue a purchase at that time.

Using emails with Abandon Browse, you can figure out exactly why, and re-engage them.

Your emails can be customized to include their name, the items they were looking at, and audience segments you’ve created based on demographics and other analytics data.

Boost Your Bottom Line With Abandon Browse Emails

In order for your email remarketing efforts to be effective, you’ll need to write a great email to reel those customers back to complete their purchase.

When writing your email, keep these tips in mind:

  • Keep your email short and straight to the point. The average email is only opened for 10 to 15 seconds, so you’ll want to make sure your email is clear at a glance.
  • Clearly identify yourself as the sender, and be sure to follow your brand’s voice and style for a consistent experience for your customers.
  • Include contact information, and make yourself or your team available for feedback or questions. It’s best if they can reach you on multiple channels, including email and social media.
  • Use a clear call to action, for example, a big button or link that says “Continue shopping now.”

You might also consider:

  • Including the items your customer was looking at
  • Offering a special deal
  • Asking for feedback on their shopping experience

Sample Abandon Browse Email

Hi there,

Thanks for visiting our store!

We noticed you didn’t complete your shopping today. Your satisfaction is incredibly important to us, so we were wondering if you needed help with anything on our website? Feel free to hit “reply” to get in touch, or reach out to us on Facebook or Twitter.

Here are a few of the items you were eyeing, in case you wanted to continue shopping. We’d also like to offer you free shipping on your next order – just use the coupon code XXX!

We appreciate your visit – looking forward to seeing you again soon!

To give our Abandon Browse tool a try, check out the FoxMetrics platform today!

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