Why should you have the right digital analytics approach in place?

Planning your digital analytics exercise can bog you down if you have no clue how to go about it. Hence it’s crucial to have an efficient digital analytics approach in place before you go ahead with it. Every analytics tool out there will spit out overwhelming amounts of data at you from the day one […]

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Metrics You Should Be Tracking (But You’re Not): Exit Rate

You are most probably aware of the Bounce rate metric, the ways to track it and also how it can affect your bottom line. But what you must also know is a very closely related metric – the Exit rate. Exit rate metric shares a lot of similarities with the Bounce rate. But these metrics […]

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5 Must-read A/B Testing Blog Posts That’ll Maximize your Bottom Line

Here are the 5 most popular A/B testing blog posts on the web authored by the world’s best content marketing gurus. These blog posts will offer you valuable insights into the method of A/B split testing methodology and tips to leverage this process to skyrocket your conversions! 1. A/B testing isn’t enough. Here are 19 […]

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Metrics You Should Be Tracking (But You’re Not): Rate Of Returning Visitors (RVR)

Ok, you have thousands of visitors coming to your website every day. But do you know how many are actually returning to your site? Repeating visitors are the backbone of your business. A decent rate of returning visitors is the greatest indicator that your business is healthy and growing. It shows that your website is […]

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Metrics You Should Be Tracking (But You’re Not): Customer Acquisition Cost

This post offers some useful insights into another vital website metric, the customer acquisition cost (CAC), and how it can impact your bottom line. Here you will learn how to measure CAC, its benefits, and two other related metrics – LTV and Churn Rate – that you must track along with CAC. Without further ado, […]

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Metrics You Should Be Tracking (But You’re Not): Conversion Rate

In this part of the series, we’ll discuss conversion rate, a yet another crucial web metric to track, if you are not tracking it already. In this article, we’ll try to gain some insights into the importance of tracking this metric, the ways to track it, the ideal conversion rate that you should aim for, […]

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Metrics You Should Be Tracking (But You’re Not): Landing Pages

Do you know why tracking landing pages are crucial for your lead generation process? If not, then you must read on. Landing pages are the lifeblood of your sales funnel. You must not only know how to set them up but also track it efficiently. Here I’ve tried to explain the importance of tracking the […]

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Metrics You Should Be Tracking (But You’re Not): Dwell Time

Wondering how well your blog’s content is performing? And unable to find out whether your visitors are finding your blog posts useful and engaging? Then probably you must go beyond just tracking the regular Bounce Rate or Time-On-Site metrics. It’s time to include a more reliable metric into your web analytics tracking system to reveal […]

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Metrics You Should Be Tracking (But You’re Not): Bounce Rate

In this part of the web metric analytics series, we will discuss the bounce rate metric in detail. Here we’ll try to find out the reasons for the bounces, the ideal bounce rate for your site, and ways to effectively track it and lower it. So let’s get started. What exactly is a Bounce Rate? […]

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Metrics You Should Be Tracking (But You’re Not): Keyword Ranking

In the last part of this series, we discussed the metric of “Traffic Sources” in detail. In this post, we’ll discuss another highly vital website metric – Keyword Ranking. We’ll check out why it is vital to track keyword ranking, the methods to overcome Google’s secure search algorithm, and some vital metrics to analyze while […]

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