Metrics You Should Be Tracking (But You’re Not): Bounce Rate

In this part of the web metric analytics series, we will discuss the bounce rate metric in detail. Here we’ll try to find out the reasons for the bounces, the ideal bounce rate for your site, and ways to effectively track it and lower it. So let’s get started. What exactly is a Bounce Rate? […]

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Metrics You Should Be Tracking (But You’re Not): Keyword Ranking

In the last part of this series, we discussed the metric of “Traffic Sources” in detail. In this post, we’ll discuss another highly vital website metric – Keyword Ranking. We’ll check out why it is vital to track keyword ranking, the methods to overcome Google’s secure search algorithm, and some vital metrics to analyze while […]

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Metrics You Should Be Tracking (But You’re Not): Web Traffic Sources

In the last part of the series we looked at the website metric of “web visitors” in detail and saw why web visitors are crucial to the success of your business. This part can be seen as an extension of that where we will be exploring a related topic, i.e. the web traffic sources! In […]

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Google is coming down hard on websites with intrusive mobile pop-ups!

Google is always striving hard to offer the best web experience to users across all devices. Towards that end, they are rolling out two algorithm changes to mobile searches in early January 2017. That’s no wonder, as the Big G (Google) has always kept usability at the core of all their product changes. Google’s announcement […]

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An Infographic Guide to Professional Email Marketing Etiquette

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“Metrics You Should Be Tracking (But You’re Not): Visitors”

The last part of this series talked about the importance of tracking the “web form completion” metrics and suggested some useful methods that can prevent web form abandonment. In this part, we’ll explore the metric of website visitors in detail. Web traffic analytics must be one of the top items in your repertoire of web […]

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Metrics You Should Be Tracking (But You’re Not): Form Completion

In the first part of this series, we discussed the site speed metrics in length. In this second part, we’ll gain some valuable insights into the “Form Completion” aspect of the metrics. We’ll find out why the form completion metrics is so critical to your business growth. We’ll analyze how it affects your business’ bottom […]

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Useful Tips to Develop Effective Targeted Surveys

Being a business owner, it’s important to reach out to the hearts and minds of your target audience. And the only way to achieve that is through targeted surveys! Targeted surveys will help tailor your products for your target customers. And it can also help market them in an efficient way. The end result is […]

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Data Isn’t Boring Infographic

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12 tips for a high conversion shopping cart recovery emails

If only the shopping cart were the last stop for the online shopper, and there was no such thing as an abandoned shopping cart. But alas, several online shoppers leave their carts – no matter how full – and may not return to the site to actually make the purchase. According to the Baymard Institute, […]

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