customer segmentation

Empowering Teams with Better Customer Data

Empowering Teams with Better Customer Data

While CRMs and DMP platforms can help marketers use some of these data, these tools are still inefficient. That’s why more companies are adopting customer data platforms to make the best out of their customer data. … Read More

Ecommerce Customer Segmentation Strategies 2021

Best eCommerce Customer Segmentation Strategies 2021

Life is all about segmentation. Consider your loved ones, friends, coworkers, and neighbors. You probably don’t communicate with them the same way. For example, you obviously speak differently with your close family and friends than you do with your neighbors. … Read More