customer data

5 Ways to Mobilize Your Customer Data

5 Ways to Mobilize Your Customer Data

Customer data is one of the most important components of business development. As the world moves towards a digital landscape, it is increasingly important to use this data in an effective and efficient manner. This article discusses strategies on how to mobilize that data and use it to the best of its potential. … Read More

Empowering Teams with Better Customer Data

Empowering Teams with Better Customer Data

While CRMs and DMP platforms can help marketers use some of these data, these tools are still inefficient. That’s why more companies are adopting customer data platforms to make the best out of their customer data. … Read More

The Complete Evaluation Guide to Selecting A CDP

Selecting Customer Data Platform: Complete Evaluation Guide

Choosing the right Customer Data Platform for your company is a tough decision, and getting it wrong can lead to poor results. Here are the steps to choose a CDP that meets your organization’s goals. … Read More

Customer Data Platform - The Ultimate Guide

Customer Data Platform: The Ultimate Guide

A Customer Data Platform (CDP) is a system that unifies all these data from different sources like apps, social media, marketing campaigns to a centralized location. This is the ultimate guide of CDP.
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customer experience

5 Useful Ways to Improve Customer Experience

Personalizing your customer engagement leads to better customer experience because everything that gets to them from you is relevant and speaks to their specific needs. … Read More

Data Sharing: The customer’s side of the table

The greatest benefits delivered through data sharing is mostly enjoyed by the marketers who use the insights to remember customers in order not to always go through the process over again. … Read More