Customer Data Platform- Hype Vs. Honesty

Customer Data Platform: Hype Vs. Honesty

The marketers came up with a solution known as Customer Data Platform. It came as a packaged software that helped create a persistent database of customers, easily accessible to specific systems. … Read More

Empowering Teams with Better Customer Data

Empowering Teams with Better Customer Data

While CRMs and DMP platforms can help marketers use some of these data, these tools are still inefficient. That’s why more companies are adopting customer data platforms to make the best out of their customer data. … Read More